Finally Get A Website That Makes YOU Money
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about: Website Design and Development , views: 36
Much like us, when you created your business, there were a few things you absolutely needed to get started —business cards, a business phone number, maybe a physical storefront, company vehicles, employees, etc.
But there is one thing on that list that’s above and beyond more important than the rest, and that’s your professional business website.
Dollar for dollar, there is no other business property you will have that can match a website’s potential to increase your income.
And while the upfront investment you put into your a website could very well be in the thousands, —it’s pennies compared to the monthly cost of renting a physical storefront and employing staff.
It doesn’t matter whether you’re an electrician, plumber, doctor, attorney or architect...
or whichever city you provide your services...
The businesses who have websites generally outperform those that don’t.
“What if I already have a website?”
Sure, a lot of business owners already have a website —but how much traffic does it get?
Is it mobile friendly?
Does it show up on page one of Google search results?
And, more importantly, does it bring in customers?
The sad truth is that the majority of business websites fail to do what it was actually created for:
To help your business increase sales!
Ask yourself,
“What good is a website to me, if it doesn’t help me get more clients or customers?”
Month after month, year after year, people blindly pay for websites that simply do not generate leads.
When a person does come to their website
—because there are no clear calls to action, a visitor might browse around, but studies show that the majority of visitors leave and never come back!
They’re essentially paying for a website that only gets ignored.
Isn’t that crazy?
Now, I’m going to let you in on a little secret.
A secret other web design companies would kill me if I told you...
And that’s that it’s really not your fault.
The sad truth is that business owners are being sold websites that are systemically built to fail.
I’ve seen other companies crank out websites that are generic, pre-made templates, missing important sales elements essential to turning visitors into buyers.
These websites might look pretty, but they fail to actually help your business in the long run.
It’s kind of like going out to a fancy restaurant, only to find out the salmon you ordered isn’t really salmon at all, but white fish dyed with red coloring. You think you’re getting the best food, but what you’re really getting is the opposite.
Why is it like this?
The problem is, you get a website from either a web design agency, a web designer or a web developer.
The web designer designs a website for you, and then hands it off to a web developer to bring those designs to life. Sometimes the web designer and web developer are one person, sometimes there are teams of designers and developers.
No matter.
The point is, web designers know how to design and developers know how to build code. But neither are very good at sales or know how to create websites that results in sales.
Thankfully, there’s a better way
Instead of hiring a web design company, web designer or web developer to create your website, hire a marketing company with an in-house web team to do it for you.
You see, what you need is to partner yourself with a company that can give you a website that not only looks great, but can compel people to take action and take the next step to becoming your customer.
You need an agency that understands your website is supposed to be an asset to your business, not a liability.
And, you need people who know how to design a website with lead generation and sales in mind.
That’s where we come in.
We help you get more clients and customers, by giving you a website that’s strategically built with sales in mind.
All of our websites are built with a focus on lead generation and sales.
Each design element is chosen by whether it’ll increase the likelihood of the visitor becoming your customer.
This means your design is never boxed into one designer’s idea of what looks good, but is carefully chosen using data from split-testing the conversion rates of many different web designs over the years.
Because of this, your website is designed not by theory, hunches, or designer opinion, but by what actually converts, —helping you generate more leads for you and your business.
Here’s a sneak peek of a Website Design and Development campaign many of our clients enjoy:
- Design with a focus on getting customers:
By designing your website with lead generation and sales in mind, you’ll get a website that’s not only beautiful to look at, it will also entice your web visitors to take action —whether that be to pick up the phone and call you, go to your storefront, or buy now. - Lead Capture and Follow Up:
According to the National Sales Executive Association, 80% of sales are made between the 5th to 12th contact. If your website doesn’t have a way to capture leads and follow up with them, then you could be missing out on 80% of new business?
Do you follow up with the people that visit your website? —Or are you a part of the 48% of businesses that never follows up?
Nowadays, most business websites still don’t have a way to collect their website visitors’ name, email or phone number. And even if they do, they drop the ball and almost never follow up.
Because of this, we will put a lead generation box (aka an opt-in box) in strategic places on your website, so each time a potential customer or client visits your website, they’ll have a chance to leave their contact info so you can follow up with them via your email marketing campaign.
When you’re now ready to implement an on-going email marketing strategy in addition to your website design and development campaign, click here. - Content Creation:
A major part of your business website’s success in Google search results is the quality and quantity of content your inner webpages have.
In other words, Google favors websites that have a lot of pages with high quality content. This means, each webpage you have should be original and have have no less than 2500 words.
Each webpage should also be highly relevant to the keyword your potential customer is Googling.
Most business websites either don’t have enough content on their website, or their content is not optimized for SEO or lead generation.
That is why we recommend you implement a content marketing strategy along with your website design and development.
When you’re now ready to implement an on-going content marketing strategy in addition to your website design and development campaign, click here. - Copywriting:
Not every piece of online content compels people to take action. If your content is doesn’t compel people to take action, it doesn’t matter how much money you invest in your marketing, it will simply not convert.
Most business websites are stuffed with industry jargon, dry text and ineffective copy.
That’s why we recommend that you partner your website design and development package with one of our Search Engine Optimization packages.
The content we create for your website is carefully worded by our top copywriting team. From 20 years of sales copywriting expertise, you’ll get get a website with content that compels people to buy now.
When you’re now ready to implement an on-going copywriting strategy in addition to your content marketing and website design and development campaign, click here. - Mobile:
In the last 3 years, Google has been putting more and more focus on mobile search.
This means that while having a mobile-friendly version of your site is better than not having one, it will soon not be good enough.
Google now favors websites that go a step above being mobile friendly —those that have Accelerated Mobile Pages will now get preferential treatment above websites that don’t have AMP versions of their websites.
To make sure you stay in good standing with Google’s mobile search engine, we will create Accelerated Mobile Page versions of your webpages.
Doing does two things: it will make sure your website passes Google’s speed and user experience requirements for mobile, and
It will also make you rank above any competitors that aren’t using AMP for their websites. - Social Media Integration:
According to a 2017 study done by HubSpot, a whopping 74% of people say they use Facebook and other social media for professional purposes.
However, a lot of business websites still don’t tie in their social media profiles to their websites or implement a social media marketing strategy along with their website and seo marketing efforts.
Because of this, the website you get from us will be equipped with social media buttons, making sure your content is easily shareable across all the most popular social media platforms.
We can also implement a social media marketing strategy on top of your website design and development, so you get a boost in rankings for both your website and all your social media profiles.
When you’re now ready to implement an on-going Social Media Marketing campaign in addition to your website design, click here. - Analytics and Daily Reporting:
If you’re like me, you like to know whether your marketing is yielding results. As a business owner, you can’t make a good business decision if you don’t have data to refer to.
That’s why, all our websites have daily analytics reports that are automatically emailed to you everyday so you know exactly how many visitors come to your website everyday, where they’re coming from, and their demographics.
This will give you insights into your target market and will help you with making business marketing decisions in the future. - Site Security:
Website security is an important factor to your business’ success online.
Malware doesn’t only infect the big, household names. In fact, most of these hackers use tools that are automated, which means you’re as much of a target as anyone.
And if you do get infected, it can do more than disrupt your site —it can completely ruin your reputation.
Securing your site is just like locking your house at night. It’s just a necessary part of owning a piece of property, in this case, it’s your online property.
With that being said, your website will come equipped with many layers of security. Daily security scans run automatically and if there’s ever an issue, our website security experts will repair it immediately. - Site Speed:
Website speed is the first impression you ever make about a website. If your website loads fast, you’ve instantly made a strong first impression.
A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s really difficult to turn around that negative first impression.
According to Kissmetrics, 79% of online users say they won’t go back to a website if they’ve had trouble with load speed; 47% of people expect your site to load in less than 2 seconds and 40% will abandon your site completely if it takes longer than 3 seconds.
Because of this, we make your website speed a top priority. Rest assured, your website will pass all speed tests, making sure you’re never making a potential customer or client wait for your site to load. - SEO-ready:
FACT: The Internet is not static. Google’s search results are constantly updating —with each newer, more relevant website pushing down the older, less relevant websites.
Websites who are at the top of search results got there by implementing Search Engine Marketing campaigns. And they do so on a recurring, monthly basis.
After all, marketing isn’t just a one-time investment. Once you’re on top of Google search results, you have to continue your SEO marketing in order to stay on top.
Because of this, having a website is not enough. Your website will get buried under thousands of other websites if you don’t have an on-going search engine marketing plan to drive traffic to it.
That’s why we recommend that you partner your website design and development package with one of our Search Engine Optimization packages.
When you’re now ready to implement an on-going on-going SEO campaign, click here.
These 10 bullet points are just some of the many, many pieces of what makes a business website successful. No matter where you are in your business story, our team of website experts can help you from start to finish.
To get started, get your FREE marketing action plan —click here!
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